Denza: BYD’s Premium EV Brand Takes on Europe’s Automotive Elites
Chinese electric vehicle giant BYD has officially unleashed its luxury arm, Denza, in the European market, signaling a bold move to shake up the region’s established premium car segment. With a debut staged at Milan Design Week, Denza isn’t just here to observe—it’s stepping in to challenge legacy names like BMW, Audi, and Mercedes-Benz. Denza’s … Read more
